DevaCurl, an award-winning hair care innovator and a Henkel brand, has launched a new dry shampoo formulation: Dry No-Poo.
 
The dry shampoo aims to set a “new standard” in curl care, going beyond oil absorption with a non-drying dual-use formulation that refreshes roots, enhances curl shape, adds texture and boosts volume.
 
The Dry No-Poo’s nozzle has two spraying options – one to refresh roots, absorb oil, and add volume, and one to revive the mid-lengths to ends of the curls and enhance their shape, texture, and body.
 
“With Dry No-Poo, we’ve filled a white space that the curly community has been looking for since dry shampoos came onto the market,” said Siddeeqah Ra’oof, Director of Brand Education at DevaCurl. “We developed the dual sprayer nozzle to cater to the specific needs of curly hair, ensuring that it remains refreshed and free from oil, while also offering the benefits of enhanced curl definition, increased volume, and reduced frizz. We’re thrilled to empower curly-haired individuals to celebrate their unique beauty and extend their styles with this innovative dry shampoo.”
 
“At DevaCurl, we are committed to creating products that address the unique needs of curly hair,” added Alexis Ansley-Benjamin, Director of Communications at DevaCurl. “Dry No-Poo was born out of a desire to provide a dry shampoo that goes beyond oil absorption, offering our curly-haired community a versatile solution that refreshes, enhances, and supports their Curl Flexibility.”
 
DevaCurl’s Dry No-Poo is now available for purchase starting June 14th on DevaCurl’s website and on June 15th at Amazon, Ulta, and Ulta Online.

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